Do you own a small business? With more customers relying on the almighty Google (or the other search engines) for information and reviews, it’s becoming essential for the local business to maintain their digital presence. This is where the local SEO marketing comes into play.
I run a small bakery down the street, do I need to apply the local search hack? What is this all about? Why do I need it? Well, read this article to get the answers!
What is local search SEO?
‘SEO’ the term makes you automatically jump to the results that show on a Google page. Local search SEO is also the same but the little difference is that the search result shown is based on the current location of the user. Easy? No? Understand it in this way, try searching for the best restaurant near you; the results that show up will be a list of restaurants that are just a few minutes away from your current location. THIS is the power of local search SEO, it targets the group of people who your business is concerned with. It is a search done online wherein the businesses, services or even products near your locality is listed. And this is where you as a business person can act smartly and increase your chances of getting found by these potential customers through Local SEO.
What is the need of local search SEO?
Every month over 2 billion people do local searches on Google alone! And there is Yahoo, Bing, and many other search engines… do the maths as to how many potential customers you are leaving out!
The advantage of doing the local search SEO is, that it will help your local business grow and will attract the customers at the time when they actually need. There are few more important reasons of why
- it will help you grow your local business
- it will attract the customers at the time when they actually need
- you can get an extra edge over your competitors
- most of the tools are FREE!
Need more reasons? There are few more important reasons listed of why local SEO will help you to attract New customers to your business.
Who can use the local search SEO?
Small business (even the big guys having a regional outlet) who have demarcated working region and want to attract new customers can apply local search SEO. Be it the restaurants, small vendors, doctors, hospitals, bakery, flower shop, hair salon, toy shop, or a mobile repairing shop, the list is exhaustive!
How to do it?
“Around 1/4th of the small and medium–sized businesses find search engine optimization to be the area in marketing where they need most of the help.”
says a recent data released by the Street Fight Local Merchant Survey.
You can take help from the guide you to hack the local search SEO like a pro!
In case you need some expert help to handle the local search SEO, feel free to contact me anytime.