A Beginner’s Guide to Digital Marketing

A Beginner’s Guide to Digital Marketing

Today, we live in a world where almost everyone is online, which means that the way people are informed and the way they shop has also changed. This is where digital marketing comes into play. It is a term for all your online marketing efforts. When we compare offline marketing, with new forms of digital marketing, we can proudly say that it is far more effective and cheaper to promote your brand online. The idea is to connect with customers through digital channels like search results, email, social media, or chats and therefore to create a powerful dynamics between customers and clients. Read this guide to learn more.

Digital marketing many includes platforms like:

  • Social media & business networking platforms like Facebook, Twitter, Instagram, and Linkedin.
  • Promotional ads via emails.
  • Paid pop-ads
  • Blogs
  • Click bait links for viral content.

Advantages of Digital Marketing over Traditional Marketing

1. Spend less, get more

Digital marketing efforts are far cheaper than traditional ones like TV, Newspaper, radio or magazine ads. Your budget depends on the tactic that you are going to use in order to attract potential customers and leads. If you have a website, the first thing that you want to do is work on your SEO strategy and move on to the content and social media. Make sure you determine your targeted audience well and create an engaging and valuable content that they find useful and interesting. To get immediate results, you need to spend on paid ads to increase your possibility to attract more customers. The best part is, all these are quite affordable and you don’t need too much budget to get started.

2. Non-intrusive in nature

Traditional advertising methods are mostly ignored. How many times have you bought a newspaper or magazines for the ads in it or how many times you tune into a radio or TV channel to listen or view the ad? Rarely. That’s what most people do. With internet marketing, you can target interested audience and grab their attention when they at the time when they need your product or service without annoying them.

3. Get higher exposure

You can never get a clear picture of how many people you are going to reach with a newspaper, radio or television ad. Any means of traditional advertisement is limited to a certain locality and certain group of people. Shows running in the USA might not be that popular in Europe. Whereas online advertisement reaches out to the entire world so you are missing out on nothing!

4. Get higher engagement

With traditional marketing, you cannot really interact with your target audience. Online marketing allows you to engage your audience in real time. You can chat and discuss a lot about your brand or company with the actual audience immediately.

5. Zero wait time for the results

Digital marketing is the perfect way of advertising because you can see results much faster than those traditional advertising methods. Everything, of course, depends on your marketing strategy and effectiveness. If you spend a good amount of time to define your targeted buyers and identify the needs of your potential customers, you just have to focus on creating engaging online content that will convert them into your loyal and repeat customers. If you are looking around for quick results, you can go for a paid advertisement, whereas, to build a brand in a long run, you may want to focus more on your SEO strategy and social media tactics. Either way, you will start getting the results much faster than any of the traditional mediums.

6. You can find the exact number of people visiting your Website

Digital marketing is the perfect way of promoting yourself in real time with the possibility to see exact numbers of people that viewed your website, post or blog and this can help you create lots more leads. There are numerous digital analytic software apart from Google Analytics that will help you determine how many people visited your site in a day, how long they stayed on your site, the pages they viewed, where are they from, their gender, and everything that you need to know in order to create a powerful campaign.

7. You can measure the performance of all your efforts

Unlike other marketing efforts, digital marketing gives you the possibility to see accurate results whenever you want. If you put an ad in a newspaper, you cannot estimate the reach and how many people looked at the page and paid attention to it. Therefore, you cannot know whether this ad is effective and is contributing to your sales or branding efforts. Whereas, through digital marketing campaigns, you can measure every single aspect of your campaign at one place without any hassle.

8. A great way to measure the performance of your ads and to generate more lead

Gone were the days when people used to distribute pamphlets and brochure in the middle of a street or through letterboxes hoping people will land up straight to their shop. Well honestly, most of those pamphlets ended up being thrown into the garbage and you cannot determine how people reacted and whether it affected their shopping decision or not. Online marketing changed that perspective because now you can exactly measure how many people have seen your ad and you can collect all the necessary details to design a right internet marketing strategy to retarget them and to make sure your message reaches the right audience and they feel interested in your product or service.

Digital Marketing Works for Each and Every Type of Businesses

Internet marketing works for all business in every single industry that you can think of. It doesn’t matter what you sell, digital marketing is here to help you target your potential audience and will help you persuade them to be your loyal customer. Also, unlike traditional marketing techniques, you don’t need to spend a fortune to succeed with online marketing. Even you don’t have to worry about the size of your business and you don’t need a large number of people to handle your online presence and advertising.

Digital marketing for B2B business

For those who don’t understand those technical jargons, Business-to-business (B2B) is a model that includes businesses that manufacture a product, service or merchandise component which are further sold to another business.

According to a report published by Fjord Trends in 2017, 94% of B2B buyers conduct online research before making a business purchase and of all the people, 75% said that social media significantly influence their purchase decisions.

In the age of Internet of things, big data, virtual reality, artificial intelligence, augmented reality, and blockchain taking on the marketing mainstream slowly but steadily, this finding indeed opens up a big box of opportunities for business dealing in a B2B segment. With ever-growing professional sites like LinkedIn, B2B marketing is a lot more advanced and 2018 is the perfect time for people who are involved in the B2B to start putting more efforts in online marketing. The best starting point for understanding this particular marketing is by combining different tactics and assists with one goal to get other business to be aware of you, and at the end to become potential clients. The idea is to get the perfect approach and at the same time, to combine different tactics in order to get the perfect campaign.

Digital marketing for B2C business

Business-to-Consumer (B2C) is a model where businesses sell a product or service directly to end users. This can range from buying clothes at the mall, eating dinner at a restaurant, to purchasing a movie online. Recently, there has been more of a shift to online purchases, where retailers sell their products over the internet.

You need to understand your target audience and anticipate your marketing strategies accordingly. Presenting your product online gives you a better opportunity to reach a larger number of customers.

You have to understand the people whom you would be selling your products to and then strategies accordingly. Before thinking about the final strategy, interact with the users to understand them better. This way, you will get to know your audience and you will be able to figure out the needs of your customers.

Key Elements of Digital Marketing

From website to aligning various elements such as email marketing, digital ads, infographics, online brochures to build an online brand, there are numerous aspects of digital marketing. The major elements are,

SEO (Search Engine Optimization)

It’s the process of optimizing your website in order to rank higher in search engine results. The idea is to increase the amount of free (organic) traffic on your website. Through search engine optimization techniques, you can optimize your web page in the right way to improve the page rank of your website when someone searches for terms associated with your targeted niche segment. If you own a local business like a restaurant or a hotel, then apart from the basic SEO strategies, you also need to focus on the local SEO techniques to improve your search ranking as well as to attract all the potential customers who are near your store. You can check out the simple local SEO hacks to get started.

Content Marketing

It depends on the promotion and creation of content for the purpose of generating traffic growth, brand awareness, customers and lead generation. The content on your website, the blog posts, the posts you do on your social media profiles, the Whitepapers, e-books, infographics, videos, online news coverage for your brand, all are the part of content marketing.

Social Media Marketing 

This is the practice of promoting your brand through social media channels in order to drive more traffic, awareness and generate more organic leads for your business. To help you out, here are the best social media marketing tips that you can use to create an effective content your audience will love to engage with.

Pay-Per-Click (PPC)

This particular method drives traffic to your website by paying the publisher every single time someone clicks on your ad. The most popular type of PPC is Google and Bing Adwords.

Affiliate Marketing

It is one of the oldest forms of marketing where someone refers your product online and when anyone buys the product based on his/her recommendations, you pay a commission. Simply put, you let other people market your products and send you some website traffic. In return, you pay them a percentage of any sales that you made from their efforts.

Native Advertising

It’s a form of online advertising that matches the form and function of the platform on which it appears. In our advertising-saturated world, consumers have become very savvy. They recognize advertising from a mile away, native advertising is a way more effective form of technique in the current scenario. By looking like the content around it, native advertising camouflages the marketing messages so that they look and sound like editorial content. Read those BuzzFeed posts to understand better.

Email Marketing

It is one of the best ways to communicate with potential customers and audience. Email is used in order to promote discounts, content and numerous events, and to drive people to the website.

Online PR

Online or Digital PR is a tactic used by brands to increase their online presence through building relationships with online journalists and key content writers to gain citations or press hits, and high-quality backlinks. It is similar to traditional PR techniques, but through online medium. When done properly, this helps in increasing a brand’s reach and visibility and in turn has a positive effect on search engine visibility and driving increased referral traffic.

Marketing Automation

It refers to software that has a possibility to create automated marketing campaigns. Many marketing departments automate repetitive tasks such as social media, emails, and other website actions. The technology of marketing automation makes these tasks easier.

Conclusion

If you want to boost your business through the digital form of marketing, you have to prepare yourself thoroughly. However, it is far more important nowadays to have an online appearance. It’s cheaper, much more effective and easier than making a TV commercial or printing brochures. You just have to find and implement the right strategy for your business. Need a help with your online marketing effort? I am just an email away! Contact me now!

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