If you are running a Facebook page for your business, you must be looking for a smart way to use the channel for lead conversion.
Having millions and billions of fans and followers is one thing, but converting them to paying customers is altogether a different ball game. Unless you have a customized sales funnel in place.
Alright! That sounds cool but the point is,
What actually is a sales funnel or digital marketing funnel?
A basic pathway which would give you a profitable business if tracked by the customers; starting from identifying a prospect to generating leads to acquiring the customer and encouraging them to buy again and again. Every sales model tends to break down the marketing funnel into various steps depending on its requirement. YOU will have to design your own funnel depending upon your business model.
However, when you have a specific platform (like Facebook) that can prove quite effective for this purpose, what matters is how do you use it for creating an effective social media marketing sales funnel and how to bring down the targeted customers deeper into it. Do remember, this is not an easy task at all! So, instead of feeling frustrated on not getting instant results you should focus on the process step by step and wait for it to pay off!
For the simplest explanation of a Facebook sales funnel, we can think of funnel churning out dollars and dollars, of course by adding the fuel into it. The fuel in this context refers to quality content which can be really good blogs, videos, or articles, attractive advertisements, and most importantly a bit of your time to find out an effective strategy. Do these all effectively and the sales funnel will be all set to promote your business!
Let’s go step by step
Step 1: Understand your targeted audience
It might sound too easy but it’s a process requiring lots of hard work and planning. Chalk down and segregate people on a various basis (their interests, where they live, their occupation, their age group, their gender, their recent activities on Facebook), so that you are aware on whom to focus.
Quick note: Don’t forget to keep an eye out on your competitors. Analyze their targeting strategies and design your own strategy keeping in mind.
Step 2: Don’t ignore the “lookalike audience”
Facebook has this special feature that let you target the individuals with habits, behavior, and interests that are similar to your existing core audience. Once you have generated few thousand followers, you can find few more with this strategy. Targeting the lookalikes will generate more cold leads which you can warm up later.
Step 3: Create variety of content
Content building is the basic and the building block when it comes to creating an opportunity funnel.
Think it this way, with multiple forms of content, you can reach different segments of your audience. A one-size-fits-all approach is no longer applicable as you’ll be dealing with different type of people at the different level of the buying process. Some may be eager to try your product while others may show a lukewarm or often cold interest. Having a variety of engaging content ensures that you’ve something for all of the sub-type of your targeted audience. So, focus on creating videos, blogs, e-books and other engaging contents that are good enough to bind the audience.
Once they’re exposed to your content, they’re in your funnel already! Jump on and find some stuff which people will find interesting to read, post them and if possible go ahead and share it on other Facebook pages and groups (do it in a natural way, don’t go on spamming other’s pages!).
After posting your content, Ask a few things to yourself, is my content engaging enough? is it able to drive some traffic? Don’t stop till you firmly say YES.
Step 4: Hook your audience till the end
Retaining the interest of the audience in your content (especially blog) is quite tricky! To develop more interest, you can probably take help of some visual content like a video, an infographic or few pictures. Remember, you need to make it interesting till the end in order to draw your audience’s attention wherein you can introduce them to the ‘offer’ or simply pitch your product to them. Subsequently, you can take them to the landing page or the product page of your website. The idea is to create a buzz with your powerful mix of content.
Subsequently, you can take them to the landing page (create an effective landing page for this!) or the product page of your website. The idea is to create a buzz with your powerful mix of content.
Step 5: Promote your content
The more they see you, more is the chances that they’ll remember you. Keep promoting your best content quite often to reach more people. There are high chances that you’ll be able to move your cold prospects deeper into the sales funnel or at least you will be able to generate interest in them.
Step 6: If possible, offer them few freebies!
Once you have started drawing your audience to your page, you need to lure them to share more details about them. Ask them to signup for special discounts or offers, free trials, free e-books, interactive webinar or any other innovative idea. This will help you to filter out the audience who are genuinely interested in a product like yours.
Step 7: Build up the trust
Customers’ trust is more likely to get built up when they hear good things about you from others, so add as many testimonials on your page. You can create an effective content around it. The idea is to develop that trust factor.
Step 8: Remarketing, Remarketing and more remarketing!
After all these steps you will surely generate quite a customer base.
But of course, you can’t expect all of your cold prospects to turn into a loyal customer in a single effort! You need to have a sugar coated remarketing strategy in place to target them again and again until finally, they move further into your sales funnel. Use a Facebook pixel for this purpose. You need to work according to your specific business model to drive the purchases.
To sum it all,
While dealing with this, always keep in mind these essential things,
- It’s better to install Facebook pixel, custom conversion or a tag management to simplify your process.
- Try to understand the intention of the audience and pitch accordingly.
- Your content is your weapon. Focus on creating interactive, easy to understand, informative and logical content, or else you are writing to feed no one’s head.
- Don’t loose hope, Facebook will prove to be a lead converter or lead funnel for your business.
Give a boost to your business today
The best part about setting a Facebook sales funnel is that it’s mostly automated. Once you create the initial set up and ads, it’s pretty much easy to manage the rest.
Shape your latest and most effective digital marketing sales funnel today and give a new base to your business, making it more result-oriented.
Okay! Now you are good to go.
In case you need some help for designing an effective facebook strategy for your business, feel free to contact me!